Naturo Pet Foods

We partnered with Mackle Petfoods to unveil a complete Naturo rebrand and launch 12 new products across trays, cans and pouches—growing the range from 45 to 57 lines. Built around Naturo’s nutrition-first promise, we refreshed brand and packaging, supported web and launch content, and created campaign assets to showcase cleaner recipes with higher meat content (up to 65%), added prebiotics (FOS/MOS), natural antioxidants and yucca for digestive health. The rollout placed Naturo’s benefits front and centre for pets with sensitivities, with locally sourced ingredients and full traceability. The refreshed range is now live across Tesco, Asda, Sainsbury’s and SuperValu, strengthening a brand that’s grown from kitchen-table idea to £30m annual sales and the UK’s No.1 natural wet dog food in retail.