Lough Erne Pilgrim Way

Mackle Communications supported the development of the Lough Erne Pilgrim Way from 2021 to 2024, delivering stakeholder engagement, brand development and a multi-channel marketing campaign across social media and press. Our work helped to raise awareness of this unique heritage and tourism initiative, celebrating the cultural and spiritual significance of the Lough Erne landscape while engaging local communities and visitors alike. By creating a strong brand identity and impactful communications, we were proud to play a role in positioning the Pilgrim Way as a distinctive experience within Northern Ireland’s tourism offering.